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Image by Duy Hoang



Globally, 80 billion pieces of new clothing and are purchased each year, translating to €1.2 Trillion annual for the global fashion industry. Each production stage of the fashion industry has an impact on the environment, therefore having a negative impact on our planet and impacting climate change. Water, chemicals, materials and energy are used to varying degrees along the supply chain of the fashion industry.


The textile industry uses over 15,000 different chemicals during the manufacturing process.
Chemicals spread around the globe and they build up in the food chain, causing a risk to organisms, ecosystems and biodiversity. Fashion is responsible for up to one-fifth of industrial water pollution. The discharge is often a cocktail of carcinogenic chemicals, dyes, salts and heavy metals that not only hurt the environment, but pollute essential drinking water sources.

The current business logic in the fashion sector is based on ever-increasing production and sales, fast manufacturing, low product quality and short product life cycles, all of which lead to unsustainable consumption, fast material throughput, substantial waste and vast environmental impacts.

Textile Waste

Waste is generated during both production and consumption, where it is either disposed of locally or exported, for example to countries in Africa.Only 15% of consumer textile waste is collected for recycling.
Less than 1% (0.5 million tonnes) of this is recycled into new clothing.

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Garment Worker

Why Does The Fashion Industry Care Less About Garment Workers In Other Countries?

Tragic Garment Worker Conditions. Poorly paid - ultra low wages for some workers. Lack of Care & Empathy for Worker's Located Outside of Western Countries

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What Is Fast Fashion?

"Fast fashion is a design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing."

The apparel and footwear industries account for more than 8% of global climate impact, greater than all international flights and maritime shipping. 

Most people only wear a fraction of the clothes they own. Research undertaken by moving company Movinga indicated that in the USA, Belgium, Canada and Switzerland people wear as little as 20% of the clothes they own!

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Lets stop feeding the wardrobe monster! 

Consumer Culture - The Day Your Babies Wardrobe Became Better Than Yours

Reports We Recommend Reading



A New Textiles Economy: Redesigning Fashion's Future by Ellen MacArthur Foundation



The Global Environmental Injustice of Fast Fashion by Rachel Bick, Erika Halsey & Christine C. Ekenga

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Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports by Duygu Turker, Ceren Altuntas

Fashion Model


Sustainable Design: Circular Economy in Fashion and Textiles by Debbie Moorhouse and Danielle Moorhouse



The Environmental Price of Fast Fashion by Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T. and Gwilt, A

What Can We Do?


Swap clothes with your friends or your family. If you are buying new clothes aim for natural fibres such as organic cotton, hemp, linen and only use bamboo from certified sources (to minimise the risk of deforestation)

Image by Alexandra Dementyeva


Try your best to buy clothing that is pre-loved or made using organic or non-virgin fabrics. By purchasing goods that are made from recycled materials you stop the need for new fabric to be created.

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Avoid materials that has polyester in them. 
Not only is the micro plastic bad for the environment, it's bad for your health. As your body temperature rises, it help to release chemicals from the fabric that are later absorbed by your skin. 



No need to compromise on quality as you snub fast-fashion. While supporting the environment you'll save money too!​



"Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill. The fashion industry is one of the major contributors of plastic microfibers entering our oceans."
- Ellen MacArthur Foundation

Circular production means adopting a manufacturing process that eliminates waste by using old clothes as the raw materials for new ones.

-Eileen Fisher (Clothes Designer) 

Model in Denim Suit

The Jeans Redesign

"The fashion industry is working together to change the way we produce jeans.
Image by Jasmin Chew

ELV Denim

"E.L.V. DENIM takes unwanted jeans destined for landfill and turns them into modern sophisticated pieces. Adhering to an ethos of zero waste, the material used has zero impact on the environment."

Image by Marcus Santos

Mud Jeans

"We’re the world’s first circular denim brand. By applying the principles of the circular economy, we’re reducing our environmental footprint."

Image by Becca Tapert

Eco Anouk

The 18 Most Sustainable Jeans & Denim Brands

SHOPPING for CLothing

If shopping, consider buying preloved clothing, or stop shopping altogether! If you really need to buy something, here are some brands that we like!

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Fresh Cuts Clothing

"Born and bred in the heart of Dublin City Centre. FRESH.CUTS. began selling its original designs in the cow's lane market. From there we grew organically, just like our tees. We design high quality ethical and sustainable everyday basics for the everyday folk of Dublin and beyond ...All sustainable and ethical and all made in GOTS certified factories."

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Grown Clothing

"A community of curious individuals inspired by nature.. Over the years we have found that the role of responsible business is to be not only a reflection of what is but to uphold a vision of what could be. We need community, collaboration and connection to create positive change; we can’t do it all on our own."


Gym + Coffee

"Gym+Coffee is an athleisure brand and community of people with a passion to Make Life Richer. Proudly designed in Ireland, Gym+Coffee was created in 2017 by three friends on a mission to bring high quality athletic clothing to a nation that was quickly making the corner cafe and Ireland’s stunning natural landscape the new social 


Jojos Pre Loved

We love to do our bit for the planet, and its something we feel passionate about. Shopping second hand is eco-friendly and helps prevent needless waste of clothing being sent to landfill. There's so many lovely items of clothing just waiting for a chance to be loved again!

We try to keep all packaging to a minimum and ensure that its eco friendly packaging. 

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"ARKET was founded with the mission to simplify good choices and influence positive change in our industry. By presenting a broad collection of well-considered fashion, food, scents, beauty and home items under one roof, we want to inspire people to live a more sustainable lifestyle"

Image by Ryan Plomp

Bloc Vintage

"Globally sourced high quality vintage clothing from brands such as Adidas, Ralph Lauren, Nike, Tommy Hilfiger and more! ... We carefully select and source our items from all over the world. Mainly from the USA or from within Europe. The majority of our stock are one off items and will be shipped in their original vintage form."



We create yoga and loungewear that is stylish, sustainably-produced and so comfortable that it’s the only thing you’ll want to wear. They create fashion aligned with your values. Our mission is to keep your wardrobe smart and stylish- by creating capsule collections for him and her, including some unisex pieces that you ca be playful with. 

Irish Based Vintage Boutiques
For Pre Loved Clothing

Sewing Machine

Dirty Fabulous

Monaghan based specialising in beautiful bridal and occasion wear from the 1920's to 1980's and beyond. 


Darling & Vintage

I hand pick every piece of vintage you see, caring for them, mending them and laundering them

Pin Cushion

Om Diva

These ladies need no introduction.

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situated in cork, Breda Casey has a fabulous range

Other Noteworthy Mentions


The Nu Wardrobe

Virtual clothes swap app to thrift pre-loved fashion

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Reborn Clothing

Supporting sustainable fashion & making
designer wear affordable for everyone.. 



Buy. Sell. Discover Unique Fashion.



The act of purchasing ethically and sustainably

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Rag Revolution

Irish rental dress service


Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilisers, co planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our products.

Big Brand Case Study: Adidas UltraBoost DNA Loop

"Its credentials are impressive: the shoe is crafted from 100 per cent recyclable single TPU material and zero glue, meaning that it can ultimately be returned and reimagined as a new running trainer."
- British Vogue


Sportswear giant Nike has joined with Dutch start-up DyeCoo Textile Systems to develop a supercritical CO2 system for dyeing textiles. Nike says it has been looking into the technology, used in arenas such as decaffeination, for eight years. DyeCoo says the technology reduces water and energy consumption, requires no auxiliary chemicals, needs no drying, and is twice as fast compared with conventional dyeing. “We believe this technology has the potential to revolutionize textile manufacturing,” says Eric D. Sprunk, vice president of merchandising and product for Nike

In The News

Adidas Originals to Turn Its Stan Smith 100% Sustainable by 2021

Photograph: Hypebae

Hypebae, Sun December 18th 2020
"Around 50 years ago, American tennis player Stan Smith produced a silhouette with adidas Originals under his name. Little did they know that it would turn out to be one of the brand’s most iconic sneakers to date.
In celebration of this milestone, adidas has announced that the Stan Smith will be produced out of 100 percent eco-friendly materials moving forward. With the silhouette turning 50 next year, the 2021 Stan Smith’s upper will be constructed out of recycled polyester."

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