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Fashion Goes Circular

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We are delighted to announce that on December 10th, we will be hosting our first live webinar with The Useless Project. More details to be announced soon - this will be a VIP Invite only event and we would love to give our subscribers first access, so save the date and keep an eye out for your personal invitation!

Awareness of the issue of waste in the fashion industry is growing rapidly, only 1% of clothes globally are recycled - most end up in landfills or being incinerated. This awareness is driving a move away from the linear model of take - make - waste to a more circular model of resource use.

The Circular Vs Linear Economy

In the circular economy clothes would be used for as long as possible before being either recycled into new clothes or ensuring those that can’t be recycled will be biodegradable (plastics, polyesters etc don’t biodegrade). In the circular model better product design is key and there is also more of a focus on growing crops sustainably, as well as making clothes with less energy, and with less environmental damage (closed loop dying processes for example).

The Ellen Macarthur Foundation has done huge work on circularity in fashion if you want to learn more this video has a good overview

Lower Impact Materials –Think Fresh (Fruit and Veg!)

Have you ever had a yen for a mushroom leather handbag or a dress made from the pulp of oranges? No, well it could be time to think again - these companies are looking at new materials with lower impacts. Check out how good orange pulp can look!

If you want to read more Click Here

Other materials innovators are using bananas, pineapples and coconuts to produce new fabrics from byproducts of fruits such as bananas, pineapples (pinatex) and coconut. Read More

Companies like Tee mill have fine tuned the circulatory model. For a look at the inspiring journey of a Teemill t-shirt. See it HERE

The company uses organic cotton, all their clothes are made to order (no excess stock) and at the end of the garment’s life it will be sent back to Teemill for recycling and used to make a new t shirt. Neat!

The trouble with fast fashion and why it's ending up in landfills in countries like Ghana.

This clip does not make for easy, viewing but it does show why the move to a circular economy is necessary.


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Have a fantastic weekend!!


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